Mr McQueen is a luxury bespoke furniture manufacturer. In the lead-up to its launch, we were commissioned to produce a series of teaser films to build suspense and ultimately showcase the specialist products on offer.
We shot the teaser films in a rooftop champagne bar, slowly revealing the signature Mr McQueen chair. We used a steadicam to get the flowing motions, and a professional model to enhance the luxury, high-end branding.
Mr McQueen had a successful launch, and now makes bespoke furniture for restaurants and hotels across the UK, including a lucrative contract with the Marco Pierre brand. The films are credited by Mr McQueen’s owner as being a ‘vital part’ in their success.
Client: Mr. McQueen
Tags: Motion Graphics, Online AdView Project