How Do You Feel About Hair Loss?

Our regular client, Optima approached us to create an online video with a strong emotional impact. As hair loss specialists, Optima understood the concerns of their diverse clients and wanted real people telling their stories.

We set up at a local coffee shop and asked customers (and some actors) questions about hair loss. Using a hair loss app, we showed what each individual would look like without hair. The images elicited genuine, emotionally-charged responses and captured a glimpse into the challenges of hair loss.

The video resonated with Optima’s target audience, leading to an upswing in conversions and the company‚Äôs most likes on Facebook.

Project Details

Client: Optima

Tags: Communications, Corporate, Interviews, Online Ad

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