Global hair replacement firm wanted a cool, glossy commercial for TV and online use, to highlight their glamorous appeal of their revolutionary hair replacement therapy.
The advert was shot over the course of one night. We started in a coastal town doing the driving shots and then chased the morning sun to the beach, where we shot against the dawn sky. As can happen on shoots, bad weather hampered some of the shots, but using effective post-production techniques, the commercial looks and feels dry!
This advert was used to revitalise HIS’s perceptions and customer base, making their therapy cool. HIS now have clinics around the world, from Miami to Dubai.
Client: HIS Hair Clinic
Tags: Online AdView Project