Our regular client, Optima approached us to create an online video with a strong emotional impact. As hair loss specialists, Optima understood the concerns of their diverse clients and wanted real people telling their stories.

We set up at a local coffee shop and asked customers (and some actors) questions about hair loss. Using a hair loss app, we showed what each individual would look like without hair. The images elicited genuine, emotionally-charged responses and captured a glimpse into the challenges of hair loss.

The video resonated with Optima’s target audience, leading to an upswing in conversions and the company’s most likes on Facebook.