Loans 2 Go wanted a national TV campaign to showcase its logbook loans. They wanted the ads to be bright, colourful and have a catchy theme tune.
We created a series of four adverts based around Ned Loanlender, a jolly Bavarian who became the face of Loans 2 Go, in a similar fashion to the Go Compare opera singer. Over two days, we shot four 30sec commercials with Ned in a variety of comedic set-ups.
Ned was a big success for Loans 2 Go, whose customer share increased after the adverts were released. Ned Loanlender has returned in subsequent campaigns for both TV and print. You can read more about why they were banned from TV here.
Tags: Funny, Online Ad, TV Commercial