Business communications company Intercity developed a new all-in-one comms system called Orbit. They wanted a suite of online videos to highlight the system’s many features. However, the clients were keen to avoid anything dry and dull, hoping to entertain as well as inform prospective customers.
We created four sketches based on two original characters, RON and STU. They’re from rival companies; one has Orbit, the other doesn’t. This simple set-up was designed to provide a sketch-show feel whilst providing information on the product.
The four films were well-received (Intercity had us back to make their Netherlands Orbit launch film too!) and are used at the forefront of the Orbit campaign.
Tags: Communications, Corporate, Funny, Infomercial, Online Ad